ASUS forecasts PC prices will rise at least 5% in early 2027 as DRAM and SSD costs stay high

ASUS forecasts PC prices will rise at least 5% in early 2027 as DRAM and SSD costs stay high. Learn how this impacts buyers and the broader market.

ASUS forecasts PC prices will rise at least 5% in early 2027 as DRAM and SSD costs stay high

Buyers planning to purchase a new PC in the first half of next year should expect to pay more. forecasts that system prices will rise by at least 5% compared to the fourth quarter of this year. This increase matters because component costs are not stabilizing. The trend directly impacts anyone budgeting for a new laptop or desktop.

ASUS systems manager Liao Yixiang warns that component costs will drive continued price increases through 2027

The forecast comes from ASUS systems business manager Liao Yixiang. The company has already managed price adjustments through the current year. ASUS reported that H2 prices rose approximately 10% compared to H1. They controlled quarterly increases to around 5% through supply chain management.

The primary driver for these price hikes is memory and storage components. DRAM and SSD prices are expected to remain high. These elevated costs will drive continued PC price increases through 2027. The supply chain pressure is persistent and affects global markets.

Other manufacturers are seeing similar trends in the commercial sector. Acer previously stated that prices will continue rising from Q4 through Q1 2027. The Taiwan commercial PC market saw H1 prices rise by about 30%. Enterprise procurement budgets are adjusting to these higher costs.

ASUS expects these pricing pressures to persist into 2027. The company forecasts continued increases based on component availability. Buyers should plan for higher costs in the near term. The market shows no signs of immediate price drops.

Comments (10)

    1. ASUS stated that quarterly increases are managed through supply chain adjustments. Existing contracts are likely locked. New orders reflect current component costs. The 10% H2 rise suggests aggressive pricing already.

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