AMD Radeon RX 9070 XT and RX 7650 GRE Prices Crash Below MSRP in China

AMD graphics cards in China are selling below their manufacturer suggested retail prices. The Radeon RX 9070 XT, RX 9060 XT, and RX 7650 GRE all face significant price reductions. Retailers list these GPUs for less than their official price tags. This trend affects entry-level, mid-range, and flagship models in the Chinese market.

Market observers describe this situation as a sell-and-lose dilemma for merchants

The RX 7650 GRE has a listed MSRP of 2,099 Yuan. Current market prices drop as low as 1,579 Yuan. This represents a 24 percent reduction from the official price. The RX 9060 XT 8GB variant carries an expected MSRP of 2,250 Yuan. It sells for approximately 2,150 Yuan, a 10 percent discount. The flagship RX 9070 XT lists at 4,999 Yuan. Buyers can find it for as low as 4,799 Yuan.

Spec comparison

Market observers describe this situation as a sell-and-lose dilemma for merchants. Channel Gate reports that sales prices have fallen below purchasing costs for retailers. Selling these cards results in financial losses for the sellers. The price inversion stems from inflated initial pricing that triggered a collapse in consumer demand. AMD faces criticism for a slow response to these market conditions and a lack of active dealer support.

Industry sources note uncertainty regarding the longevity of these price cuts. It remains unclear if the reductions are temporary measures or permanent shifts. Speculation exists about potential price drops in other global regions. However, analysts consider it highly unlikely that RX 9070 XT or other RX 9000 series GPUs will sustain below-MSRP sales outside of China in the immediate future.