AMD graphics cards in China are experiencing severe price inversion, with retail prices falling below wholesale costs. This trend affects the entire Radeon lineup, including the RX 7650 GRE, RX 9060 XT, and RX 9070 XT. Distributors report direct financial losses as they sell inventory at a deficit. The situation highlights a deepening crisis for AMD in the Chinese desktop discrete GPU market.
NVIDIA holds 94 percent of desktop discrete GPU market share in China
The RX 7650 GRE currently sells for between 1,579.5 and 1,740 CNY. Some third-party e-commerce platforms list the card at even higher prices due to promotions, but the general market rate remains low. The RX 9060 XT 8GB has dropped to approximately 2,250 CNY. The high-end RX 9070 XT trades at around 4,950 CNY. These prices force manufacturers and distributors to absorb significant losses.
Spec comparison
| Spec | RX 7650 GRE | RX 9060 XT | RX 9070 XT |
|---|---|---|---|
| Price (CNY) | 1,579.5-1,740 | approx. 2,250 | approx. 4,950 |
Market research firm JPR reported in early March that NVIDIA holds 94 percent of the desktop discrete GPU market share in China. AMD holds only 5 percent. This dominance allows NVIDIA to maintain pricing stability while AMD struggles with inventory devaluation. The disparity underscores the difficulty AMD faces in competing for market share in this region.
Q1 2026 DIY hardware market stagnation weakens consumer demand
The price collapse coincides with a broader stagnation in the DIY hardware market during the first quarter of 2026. Consumer demand weakened significantly, leading to a sharp drop in CPU and graphics card sales. AMD had increased graphics card shipping costs for several months prior, which raised expenses for manufacturers just as demand fell. This combination of higher costs and lower sales intensified the financial pressure on the supply chain.
Vendor AMD has not confirmed the launch window for these specific model numbers. The identifiers RX 9060 XT and RX 9070 XT do not correspond to known AMD Radeon product lines. Analysts suggest these may be typos for existing series or refer to future unannounced products. The exact nature of these SKUs remains unclear until official confirmation is provided.
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