Amazon is changing how Prime Video users access games by adding a dedicated 'Games' tab directly inside the app. This move turns a video streaming service into a cloud gaming hub without requiring a separate subscription or extra payment. Users in the United States and the United Kingdom can now launch titles immediately from their existing Prime membership.
Prime members in the US and UK can now launch cloud titles directly from the streaming interface
The feature relies on Amazon Luna infrastructure to stream games to compatible devices. The primary hardware target for this rollout includes Fire TV devices, which already support the Luna app. The integration allows viewers to switch from watching content to playing games without leaving the Prime Video interface.
Players can use standard Bluetooth controllers to navigate the new gaming section. The app also supports smartphones as input devices, offering flexibility for different play styles. The initial library includes major titles such as Hogwarts Legacy, EA Sports FC 26, and Indiana Jones and the Great Circle.
This update removes the friction of managing multiple subscriptions for casual cloud gaming. It positions Prime Video as a more comprehensive entertainment platform for households with Fire TV sticks or boxes. The service remains free for members, though standard data usage charges may apply depending on the user's internet plan.
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