Samsung is updating how its 2026 televisions handle high dynamic range video, and this change matters because it introduces a new standard that promises better brightness and color accuracy for viewers. The company confirmed that these upcoming sets will be the first consumer models to support the HDR10+ ADVANCED format. This rollout signals a shift in display technology that could affect how you watch movies and shows in the coming years.
Prime Video leads global rollout of new HDR standard in August 2026
The core of this update is the adoption of HDR10+ ADVANCED, a new video standard designed to improve picture quality. Samsung is positioning its 2026 TV lineup as the pioneer for this technology. Prime Video will also play a key role by becoming the first streaming service to deliver content using this format globally. This partnership ensures that viewers will have access to compatible content when the new TVs launch.
The new format brings several technical improvements to how images are rendered on screen. It adds Enhanced Overall Brightness metadata, which helps the TV adjust brightness levels more precisely. The system also uses local tone mapping and genre-based picture optimization to tailor the image to specific content types. Additionally, it introduces Intelligent Motion Smoothing, which allows for scene-by-scene adjustments to motion processing.
There are some limitations to be aware of when using this new format. HDR10+ ADVANCED will not work when Filmmaker Mode is enabled on Samsung TVs. This means viewers who prefer the director's original vision may need to disable the new features. The format is expected to roll out globally beginning in August 2026. However, Samsung and Prime Video have not confirmed which specific TV models or content titles will support the format initially.
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