Samsung and Amazon Prime Video are advancing HDR video technology through a new standard called HDR10+ Advanced. This change matters because the format aims to replace proprietary standards like Dolby Vision with an open alternative. Viewers can expect brighter images and more precise screen optimization on compatible displays. The shift signals a move toward standardized high dynamic range content in streaming.
Dynamic metadata optimizes brightness and contrast per scene
The technology relies on dynamic metadata to adjust picture settings for each scene rather than applying uniform adjustments to an entire movie. This allows the TV to modify contrast, brightness, and color expression individually per scene. Samsung states that this approach improves motion expression and overall image quality. The standard is designed to evolve the existing HDR10+ framework.
Amazon Prime Video is the first streaming service to support HDR10+ Advanced content. Samsung plans to support the feature on its 2026 TV models and later globally. The implementation targets higher brightness levels and more accurate color reproduction. This compatibility ensures that users with newer Samsung televisions can access the enhanced visual experience.
The standard positions itself as a direct evolution of HDR10+ with specific technical improvements. Samsung highlights enhanced brightness control and intelligent screen optimization as key benefits. The partnership between Samsung and Amazon establishes the initial ecosystem for this format. Buyers looking for future-proof TV technology should note the 2026 model requirement.
We looked at HDR10+ earlier while tracking display technology developments. The new standard offers a concrete path for open HDR adoption in streaming. Samsung and Amazon have laid the groundwork for this next generation of video playback. The format is ready for implementation on upcoming hardware.
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