Gigabyte is raising distributor prices for several graphics cards in China, a move that directly impacts the cost of purchasing new hardware for local buyers. The adjustment affects both NVIDIA and AMD models, signaling tighter supply conditions in the regional market. Consumers looking to upgrade their systems should expect higher list prices for specific configurations.
Distributor costs rise alongside broader AMD and NVIDIA adjustments
The most notable change involves the Gigabyte GeForce RTX 5060 Ti 16GB models, which received a 200 RMB (around $29.76) increase in distributor pricing. This price hike coincides with reports that NVIDIA has reduced its consumer GPU shipment forecast for the third quarter by 15% to 20%. Although NVIDIA has not publicly confirmed this reduction, the timing suggests supply constraints are influencing distributor strategies.
Beyond NVIDIA products, Gigabyte also adjusted prices for AMD Radeon graphics cards in the same region. The Radeon RX 9070 XT models saw a 200 RMB (around $29.76) increase, while the RX 9060 XT 8GB and 16GB models rose by 200 to 250 RMB (around $37.21). The RX 7650 GRE received the largest single adjustment at 400 RMB (around $59.53), reflecting significant margin changes for that specific SKU.
Supply chain pressures appear to be the primary driver behind these widespread price increases. Memory availability is cited as a key factor influencing these distributor adjustments across multiple product lines. Additionally, supply remains tight for higher-end RTX 5080 and RTX 5070 Ti cards, which may further impact market availability and pricing stability in the coming months.
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