NVIDIA RTX 60 next-gen GPU could get pushed until 2028 which may stretch the traditional 2 year consumer GPU release cycle to 3 years. Delaying the next-gen GPU has a few implications. First, the gamers have to wait longer for their next major GPU upgrade.
AI revenue dominance and weak upgrade incentives push next-gen consumer GPUs to 2028
Second, it will cause a drastic change in NVIDIA's product roadmap. Third, NVIDIA is focusing more on the data center side of things over consumer gaming GPU products.
There's nothing confirmed as of now on NVIDIA's next-gen RTX 60 series GPU. This is all rumor stage. There's no announcement and no technical specs either.
Based on industry analysis, the RTX 60 series may get delayed as well. Similarly, AMD RDNA 5 may also get delayed. What that means is only the refreshed versions of existing products will be in the market for 2026 – 2027.
We've been following RTX 60 Series. Earlier we covered, NVIDIA RTX 60 Rubin delayed to 2028 due to memory shortages.
One of the reasons why NVIDIA is taking this long may be due to the fact that NVIDIA is heavily dependent on its data center business to generate revenue. In the month of August, NVIDIA's data center business generated 92.5% of its total revenue. The chart above confirms the fact that NVIDIA is investing most of its engineering and manufacturing effort on AI accelerators rather than consumer GPU products. That means they are not giving that much attention and priority to new consumer GPU products like RTX 60 series as compared to their enterprise stuff.
Another reason for the delay is the lack of consumer upgrades incentives. The testing by TechSpot has revealed that the RTX 5080 provides 4% faster performance at 1440p and 11% faster performance at 4K as compared to RTX 4080 SUPER. This is barely an upgrade from the existing models. There's hardly any reason for NVIDIA to hurry up and release something new when people are not getting much value by upgrading to the new models from existing older models.
There are a few other things as well that may impact NVIDIA's product roadmap and cause further delay. One of them is RTX 50 SUPER series may also get postponed due to very high costs of GDDR7 memory. Another aspect is integrated GPUs like Intel's Panther Lake Arc B390 and AMD's Strix Halo Radeon 8060S are getting better and better.
That creates pressure on the entry level discrete GPUs market. With all these things happening, it may become tough for NVIDIA to push the demand for new consumer GPUs in the near future.
Does the 92.5% data center revenue split mean NVIDIA is actually deprioritizing the consumer division entirely or just shifting marketing budget?
It is likely a mix of both. Engineering resources are finite and AI chips demand far more validation time than consumer cards. They are probably starving the consumer pipeline to feed the enterprise beast.
so i just keep my rtx 3080 running until it dies 😅
The TechSpot figures for the RTX 5080 are specific to rasterization at 1440p. Ray tracing performance gaps might be wider. You cannot generalize that 4% gain to all workloads.
GDDR7 costs killing the SUPER series is a classic move to keep margins high while we wait for Rubin.
This delay makes sense if they are waiting for the new memory controllers to mature. Rushing GDDR7 now would just lead to yield nightmares later in the cycle.
ngl waiting until 2028 is brutal for students on a budget. I guess I am sticking with integrated graphics for another two years.
RDNA 5 going dark at the same time leaves a huge gap in the mid range segment.
I doubt the delay is solely due to memory costs. NVIDIA could easily absorb GDDR7 premiums if they wanted to move product. This feels like artificial scarcity to protect the RTX 50 series launch window.