NVIDIA has launched a limited contest that gives gamers a chance to win a custom GeForce RTX 5090 graphics card. This promotion matters because the prize cards feature exclusive NBA 2K27 artwork and are not available for purchase through standard retail channels. Buyers who follow NBA 2K27 content creation or social media trends can enter to receive hardware that serves as a unique collector item rather than a standard upgrade.
Four custom-wrapped cards with exclusive artwork enter the giveaway
The giveaway is tied to the upcoming release of NBA 2K27 and its new DLSS 5 technology. NVIDIA is highlighting the 3D-Guided Neural Rendering feature as a key component of the game's visual experience. The contest encourages participants to showcase this technology through their own creative work. This approach links the hardware prize directly to the software capabilities it supports.
The prize pool consists of four custom-wrapped GeForce RTX 5090 graphics cards. Each card carries an estimated total value of $2,599, which includes a $1,999 base card value and an additional $600 for the custom wrap. These specific units are distinct from retail models due to their specialized artwork and non-commercial status. The contest runs from September 10, 2026, until December 31, 2026.
Participants can enter through two distinct categories focused on content creation and social engagement. The content creation track requires users to submit screenshots or videos that utilize DLSS 5 in NBA 2K27. The social engagement track likely rewards community interaction related to the game and the contest. Eligible regions for entry include the United States, the United Kingdom, and several European countries. Winners are expected to be announced around January 31, 2027.
We've been tracking GeForce RTX 5090 closely — see our earlier coverage on NVIDIA RTX 5090 Gets 90% AI. This contest represents a specific promotional use case for the GPU rather than a general availability update. The custom cards will remain exclusive to the contest winners and will not enter the general market. NVIDIA uses this event to drive engagement for its latest gaming and rendering technologies.
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