Logitech is facing renewed backlash over its marketing for the G Pro X Superlight 4 mouse in China. The controversy centers on a promotional video that featured a cartoon dog, which many viewers interpreted as mocking consumers during sales events. This incident marks the second time this year the company has dealt with similar criticism regarding canine-themed ads. The Logitech G Pro X Superlight 4 mouse remains available for purchase, although the company's marketing approach is facing criticism.
Logitech investigates cartoon dog video that sparked consumer outrage for GPW4 mouse
The product at the center of this dispute is the G Pro X Superlight 4, also known as the GPW4. Logitech released a promotional video for its official audio and video flagship store in China. The video depicted a cartoon dog reacting to discount offers. Netizens argued that the dog's expression conveyed disdain or insult toward shoppers looking for deals.
Logitech Customer Service issued a statement addressing the public outcry. The company apologized for the negative experience and confirmed that an investigation is underway. The statement emphasized that the brand respects every player in the market. This response follows the pattern of the previous controversy involving the GPW3 mouse earlier this year.
This is the second marketing controversy involving dogs for Logitech in 2024. A similar incident occurred in March with the G Pro X Superlight 3. This incident marks the second time this year Logitech has faced backlash for marketing involving dogs, following a March incident with the GPW3. Logitech customer service apologized and stated that an investigation is underway regarding the promotional video.
Second time in a year. The marketing team is on autopilot.