Insta360 has released a Hello Kitty Limited Edition of its Go Ultra action camera. The special edition is available in China and Hong Kong starting February 27, 2025.
Cherry Blossom Pink finish with Hello Kitty branding
The camera comes in a Cherry Blossom Pink finish with two shades of pink. It features a Hello Kitty image at the bottom left corner on the front. The Action Pod is also pink and decorated with Hello Kitty and her pink bow. The bundle includes a Mini 2-in-1 Tripod 2.0, magnetic easy clip, magnet pendant, quick-release safety cord, USB-C cable, and a pink Hello Kitty handbag. When connecting to the companion app, users see a special animation. The camera also offers exclusive Hello Kitty-themed watermarks for photos.
In China, the limited edition is priced at 3598 CNY (about $529). In Hong Kong, it costs 4199 HKD (about $536). The edition is limited and may not be restocked.
Insta360 has not confirmed availability outside Asia. The company announced the product on its Weibo account.
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