GIGABYTE Raises GPU Prices Up to 40% as Japanese Retailer Cancels Pre-Orders

GIGABYTE raised prices on its graphics cards by 20 to 40 percent starting August 1. This hike disrupts the current market for PC builders and gamers who rely on these specific models. Buyers face immediate uncertainty regarding pre-orders and existing quotes.

Retailer CFD-BIZ cancels pre-orders as DRAM costs drive GIGABYTE price hike

The adjustment affects the entire GIGABYTE GPU lineup available in Japan. The company cites rising DRAM costs as a primary driver for the increase. This move mirrors similar pricing strategies from major chipmakers NVIDIA and AMD.

Retailers must now navigate a complex landscape of order fulfillment. GIGABYTE stated that orders placed before August 1 may be cancelled depending on retailer circumstances. New orders are subject to the revised, higher prices.

The impact is already visible in the Japanese retail sector. CFD-BIZ, a local retailer, cancelled pre-orders it could no longer honor due to the price hike. This cancellation highlights the friction caused by sudden supply chain cost adjustments.

We looked at Gigabyte X870 Infinity Next Motherboard Features in our earlier Gigabyte coverage. The broader hardware ecosystem continues to adjust to fluctuating component costs. Consumers should expect similar volatility across other PC components in the near term.