Take-Two CEO Calls GTA 5 the Most Valuable Entertainment IP Ever

Take-Two CEO Strauss Zelnick calls GTA 5 the most valuable entertainment IP ever, with 225 million copies sold and GTA Online earning $8.5M weekly. GTA 6 arrives November 2026.

Take-Two CEO Calls GTA 5 the Most Valuable Entertainment IP Ever

Take-Two Interactive CEO Strauss Zelnick has called Grand Theft Auto V the most valuable entertainment IP ever created. The game has sold over 225 million copies since its 2013 launch. Its online component, GTA Online, continues to generate approximately $8.5 million per week.

GTA 5 sales top 225 million

The enduring success of GTA 5 has set high expectations for the next installment. Grand Theft Auto 6 is scheduled for release in November 2026. Take-Two has not confirmed details about the game's features or pricing.

Grand Theft Auto V box art by Take-Two Interactive
GTA 5 has sold over 225 million copies since 2013.

GTA 6's November 2026 release window was mentioned by the company. No further availability details have been provided.

Previous rumors suggested Rockstar might embrace roleplaying and community servers in GTA 6, similar to a Roblox-like approach. However, that information has not been confirmed by the company. Take-Two has not commented on those rumors.

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