Samsung Adjusts Micro LED TV Strategy for 2026 Launch

Samsung announced a strategic adjustment to its Micro LED television manufacturing business on May 5, 2024. The company aims to balance profitability with mass market appeal by introducing new product lines and technologies. This shift includes the expansion of its Micro RGB TV lineup and the development of wearable display devices.

Entry-level AI smart glasses weighing 50 grams planned for 2026

Samsung revealed the R95H, a 130-inch Micro RGB smart display, at CES 2026. This model represents the world's first 130-inch Micro RGB smart display. The company also introduced the R85H series, which covers screen sizes from 55 inches to 115 inches. These products utilize Micro LED chips as a backlight solution for LCD TVs to create the Micro RGB category.

Spec comparison

The Micro RGB technology allows Samsung to offer larger screens at potentially lower costs compared to traditional Micro LED displays. Industry analysts note that Micro LED technology currently faces complex production processes and high manufacturing costs. Samsung is optimizing its product roadmap to address these market conditions and operational efficiency challenges.

Samsung plans to expand its wearable display portfolio beyond televisions. The company intends to release entry-level AI smart glasses weighing approximately 50 grams in 2026. These glasses will not feature Micro LED displays. A high-end AR glasses model named Haean is expected to launch in 2027 and will include Micro LED displays.

Industry experts suggest that Samsung may shift long-term resources toward wearable devices and AR/VR displays. This prediction is based on production costs and market scalability factors rather than confirmed corporate strategy. The company has not confirmed specific launch windows for all announced products.