Apple will release the PROLED XDR touch OLED display on MacBook Pro in 2027. This is noteworthy because it's the first MacBook Pro to use this display. Industry analyst TrendForce estimates 1.2-1.5 million units of single-model demand for this model. Apple's demand created by consumers will give a strong boost to OLED adoption in Windows PCs.
Apple's entry accelerates OLED adoption across Windows PCs
OLED Laptop is gaining significant momentum. TrendForce estimates that OLED laptop shipments will hit 18 million in 2027. This means a yoy growth of 42.3% and a major change of laptop display standard. Apple entering the field will help to push the overall market.
- OLED Laptop Shipments 2027: 18 million units
- OLED Laptop Growth Rate 2027: 42.3% YoY
- OLED Laptop Shipments 2030: 46.6 million units
- OLED Desktop Monitor Shipments 2026: 98% increase
- 27-inch 240Hz 1440p OLED Monitor Price: Below $400
TrendForce estimates OLED laptop shipment will keep growing to hit 46.6 million in 2030. This is a long-term trend indicating the strong interest in advanced display technology among consumers. This means the future will see OLED as a mainstream instead of a niche option.
Besides the laptop segment, we see OLED as the mainstream in desktop monitor field too. Global desktop monitor shipments soared by 98% in 2026. Advanced models like 27-inch 240Hz 1440p now cost less than $400. We have been following MacBook Pro closely and you may read our previous article, Apple MacBook Pro gets first touchscreen for more details.
Apple will release MacBook Pro in 2027. The model will have PROLED XDR touch OLED display and M5 chip. This defines the value of this product with advanced display technology and next-generation chip. This launch confirms the adoption of high refresh rate and high color accuracy laptop screen technology.
TrendForce projects 18 million OLED laptop shipments for 2027 with a 42.3 percent year over year growth rate. Is this surge driven primarily by the Apple MacBook Pro launch or is the Windows PC ecosystem adopting the technology independently
The analyst report explicitly links Apple’s entry to broader adoption. They estimate 1.2 to 1.5 million single model demand from the MacBook Pro which creates a strong boost for OLED in Windows PCs. The 42.3 percent growth is a direct result of this market acceleration rather than organic standalone growth
18 million units is a lot of screens. tbh i still cant get my head around the fact that 27 inch 240hz 1440p monitors are already below 400 dollars. the desktop side is moving faster than the laptop side imo