XMG raises laptop prices by up to €300 as DDR5 costs surge sixfold

XMG is raising laptop prices across its EU lineup, a move that directly impacts buyers planning to purchase new machines in the coming weeks. The company attributes these increases to a sharp rise in component costs, particularly for memory modules, which means shoppers will face higher sticker prices starting this month. This adjustment affects a wide range of models, from the APEX series to the CORE and FOCUS lines, signaling that the current market environment is squeezing hardware margins.

Memory module inflation drives immediate price adjustments across the EU lineup

The price hike applies to most XMG and SCHENKER laptops sold through the company's Bestware store. Most affected models are seeing an increase of 100 to 150 euros, while specific configurations like the SCHENKER KEY 18 Pro are facing a larger 300 euro jump. These changes cover a broad spectrum of the vendor's portfolio, including the APEX 16, APEX 17, CORE 15, CORE 16, FOCUS 17, FUSION 15, FUSION 16, NEO 16, PRO 16, and PRO 16 VE.

The primary driver behind these costs is a nearly sixfold increase in the market price of DDR5 SO-DIMM modules compared to mid-2025 levels. XMG cites additional pressure from PCBs, electronic components, Intel and AMD CPUs, GPUs, GDDR7 memory, and rising air-freight expenses. The company emphasizes that these are purchasing cost increases rather than margin expansions, indicating that the vendor is passing on raw material inflation directly to consumers.

These new pricing structures took effect on September 18, 2025, through the Bestware online store. XMG states that it does not expect sustained price declines in the medium term, suggesting that buyers may need to act quickly if they are waiting for a dip in costs. The vendor maintains that these adjustments reflect the current reality of the supply chain rather than a strategic shift in pricing policy.

We looked at XMG's previous pricing strategies while tracking these recent component cost shifts. The company's announcement highlights the volatility in the memory market, which has become a critical factor for laptop manufacturers in 2025. Buyers in the EU region should check the latest prices on the Bestware site before finalizing any orders.