The upcoming features in streaming platforms and browsers will bring some much needed efficiency to video with the introduction of AV1 support. These new features are extremely important because they are going to make it easier for these platforms to stream high quality video without taking up too much bandwidth. With this change, users who are on limited data plans or who have slower internet speeds will see less buffering and improved video playback.
Major platforms adopt AV1 codec to reduce buffering and bandwidth usage
Google is pushing this with its major software platforms. Chrome, YouTube, Amazon Prime Video, and Netflix are all receiving the upgrade to add AV1 video support in their apps. This wide reaching support means users can enjoy the new video codec no matter which service they're using.
How is this change coming about? It's in the video decoding within these apps getting the upgrade. AV1 is an open and royalty free video codec that brings superior video compression compared to its predecessors. Adding it to these apps will allow them to render high-quality content using fewer resources.
This follows some recent changes we've seen in Google Chrome like the native JPEG XL support coming with Chrome 155. That change allowed us to remove third-party extensions when it came to images. Now, AV1 will do the same for us with video streams.
You may remember we had a Google focused article previously on Google Chrome 155 adds native JPEG where we saw a trend of moving to native media support. Now, it's the video codec upgrades with multiple big services getting that support. This is all making things easier with all the native media options.
The new features confirmed are AV1 support for Chrome, YouTube, Amazon Prime Video, and Netflix. Users can expect these new changes in the near future. It's setting the new standard of efficiency for video on the web.
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