CFD Sales is renaming its long-standing PC DIY hardware brand, shifting the focus for buyers who rely on its components for system builds. The company is replacing the 25-year-old name 'Kurodane' with 'Crowxis' to modernize its image while keeping its core values of reliability and practicality. This change matters to builders because it signals a continued commitment to rational design and dependable hardware in the Japanese market.
CFD Sales modernizes 25-year-old Kurodane identity for PC builders
The rebranding affects the entire product line previously sold under the Kurodane name. CFD Sales, which operates as a subsidiary of BUFFALO, manages this transition for its existing customer base. The new identity aims to appeal to users who value straightforward, high-quality PC parts without unnecessary complexity.
The name 'Crowxis' combines two distinct elements to reflect the brand's philosophy. The first part, 'Crow', references the Yatagarasu from Japanese mythology, a three-legged sun bird that guided travelers. This imagery suggests that the brand intends to offer reliable choices for customers navigating their build options. The second part, 'Axis', represents a central support structure that users can trust.
CFD Sales states that the new brand will maintain its focus on rationality and reliability. The company believes the modernized name better reflects these enduring qualities. Builders can expect the same practical approach to hardware design under the new label. The transition marks a significant step in the brand's evolution since its inception.
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