ASUS is adjusting its production strategy for the upcoming GeForce RTX 5070 Ti and RTX 5080 graphics cards. The company plans to reduce manufacturing volumes for the RTX 5070 Ti while increasing production for the RTX 5080. This shift aims to improve overall profitability in a changing high-end GPU market.
The reduced RTX 5070 Ti output will focus on mainstream Dual and Prime model lines. Supply of the ROG STRIX variant will be limited and eventually discontinued. Conversely, ASUS will ramp up RTX 5080 production to maintain market share. These RTX 5080 units will feature 16GB of VRAM.
ASUS intends to prioritize online sales and high-end DIY PC channels for the RTX 5080. The company may release a new Master EVO variant to support these efforts. Industry sources suggest this potential model helps complete the product lineup optimally. The production strategy changes are expected to take effect in the second quarter of 2026.
ChannelGate reports that ASUS is adjusting its sales strategy in response to high-end GPU market conditions. The company warns that some models may face supply shortages. Global retailers and distributors are advised to adjust their sales plans accordingly. ASUS emphasizes the importance of maintaining RTX 5080 market share through special sales support.
ASUS has not confirmed the exact launch window for the RTX 5080 Master EVO variant. The source material indicates this release is a possibility rather than a guaranteed announcement. Other AIB manufacturers may follow a similar production strategy, but this remains speculative.
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