Microsoft's Xbox division is preparing for a period of significant transformation. According to Guy Richards, the company believes there will be more change in the next couple of years than in the entire 25-year history of Xbox. The brand is returning to its iconic green color scheme and reviving the FanFest community event.
Xbox returning to green branding
The changes include ongoing overhauls to Xbox services such as Game Pass and the Copilot AI assistant. New CEO Asha Sharma is leading the shift, working with leaders from Microsoft's CoreAI division. The company is rebranding to XBOX, reducing Game Pass pricing, and considering a return to exclusive titles. A next-generation hardware and software project called Helix is also in development.
Xbox is planning a 25th anniversary celebration for 2026. Asha Sharma mentioned a range of options for Xbox exclusive games, though specific details remain unclear. The company has not confirmed the exact timing of these initiatives.
The information comes from GamesRadar, which reported on comments made at the Digital Dragons Conference 2026. Microsoft has not publicly detailed the full scope of the upcoming changes.
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