AMD is selling Radeon graphics cards below their suggested retail prices in China, leading to losses for distributors. The price cuts affect models including the RX 7650 GRE, RX 9060 XT, and RX 9070 XT.
RX 7650 GRE drops 24% to 1579 yuan
The RX 7650 GRE, originally priced at 2099 CNY (about $308), has dropped 24% to 1579 CNY (about $232). This steep decline reflects market conditions in China.
AMD aims to capture 25% of the discrete GPU market in China by 2025. To support this goal, the company has shifted GPU sales in the region to its CPU sales team.
It remains unclear whether these price reductions are a strategic move or a passive effort to clear inventory, according to reports.
Discussion
0 comments
Log in to join the thread with a thoughtful take, question, or correction.