It's gonna cost you more to buy a new PC in China, as Colorful and MSI have both increased the prices for their motherboards and graphics card products starting November 12, 2024. If you are in the market to build and upgrade your computer, then you need to be aware of this as it affects certain brands of products. The price increase comes after the Double 11 Shopping Festival, a huge shopping event in the region.
Colorful raises motherboard MSRP while MSI hikes GPU agent prices across the board
Colorful has increased the manufacturer's suggested retail prices for their BATTLE-AX and iGame series of motherboards. Colorful explained that the mainstream motherboard model prices have risen significantly after the end of November 11 sales. For MSI, they've mostly increased the prices for agent prices of their GeForce RTX 50 series and older RTX 3050 series of graphics cards. The price changes in agent prices are to account for higher distribution costs for the graphics card manufacturer.
- Colorful BATTLE-AX B860M-PLUS S WIFI7 V20: Price increased by 50 CNY to 949 CNY
- Colorful BATTLE-AX B760M-PLUS S WIFI7 V20: Price increased by 15 CNY to 799 CNY
- Colorful BATTLE-AX B760M-WHITE WIFI D5 V20: Price increased by 50 CNY to 749 CNY
- Colorful BATTLE-AX B760M-PLUS WIFI D5 V20: Price increased by 50 CNY to 749 CNY
- Colorful BATTLE-AX B760M-WHITE WIFI V21: Price increased by 10 CNY to 749 CNY
Colorful increased their BATTLE-AX B860M-PLUS S WIFI7 V20 by 50 CNY (about $7.49) to 949 CNY (about $142). They also increased the price of some B760M and B850M models by 10 – 50 CNY (about $7.49), with prices ranging from 699 CNY (about $105) to 899 CNY (about $135). iGame X870E ULTRA-S V14 increased by 100 CNY (about $14.97) to 1999 CNY (about $299). For MSI, they've increased the agent prices for RTX 5080 series by 1300 – 8000 CNY (about $1,198), RTX 5070 Ti series by 800 – 4000 CNY (about $599), and RTX 5070 series by 500 – 1000 CNY (about $150).
MSI has also increased the prices for lower-tier graphics cards. Their RTX 5060 Ti 16G was increased by 400 CNY (about $59.88). The RTX 5060 Ti 8G series increased by 200 CNY (about $29.94).
For RTX 5060 series, the increase was 200 – 500 CNY (about $74.85). Older RTX 3050 series also saw an increase in agent prices by 100 CNY (about $14.97). This is for Chinese market distribution channels.
According to industry channels, they've stated that high-end RTX 50 series saw the largest price increase. From the data, we can see the largest price increases are for high-end models. We've been following Motherboards and Graphics Cards closely – see our previous coverage for Colorful iGame wins G-Mark for RTX. This means if you want to build in China, you'll pay more for these particular builds.
The RTX 5080 agent price jump to 8000 CNY is insane. I was just looking at building a system and that kills the budget instantly.
Tell me about it. The Colorful BATTLE-AX B860M-PLUS S WIFI7 V20 went up 50 CNY too. Motherboard prices are creeping up everywhere now. 😂