AMD has surpassed NVIDIA in GPU unit sales on Amazon in the USA for October 2026 and has now reached 47% market share. It is an important event as it's showing consumers moving away from NVIDIA's premium pricing and moving to other purchasing patterns. Value-focused hardware seekers might be more interested in AMD hardware offerings at present.
AMD ships 9,200 units while NVIDIA retains revenue lead with higher average selling price
We're analyzing sales data from Amazon US for the month of October 2026. AMD managed to ship around 9,200 graphics cards for the month of October. Meanwhile, NVIDIA was at the second position, having sold 8,900 units for October.
AMD Radeon RX 9070 XT was the best-selling GPU for the month and AMD managed to shift around 3,300 units. The GPU had a major contribution towards overall unit sales. Radeon RX 9060 XT follows and AMD also had two top GPUs.
Nvidia was still on top on the revenue front, even though it had a lower number in terms of unit sales. The company had an average selling price of $1,313 while AMD had an ASP of $915. Nvidia RTX 5090 could only shift 150 units due to its high price. Intel is also improving its position and has increased market share to 6.22%.
We have already covered the story on GPU market dynamics and balance and stability. Things are still following the same pattern and we're seeing how manufacturers are placing the price of the latest offerings. This is what we're seeing in the market at present.
Finally someone is getting value for money instead of paying for the logo. The 9070 XT looks like a solid mid-range pick.