Acer CEO: PC Prices Peak Mid-2027, Then Drop

Acer predicts that PC prices will reach their highest point around the middle of 2027. This forecast matters to buyers because it suggests that waiting until late 2026 could result in paying significantly more for the same hardware. The company projects a price increase of 5% to 20% during the fourth quarter of 2026. Consumers should plan their upgrade cycles with this mid-2027 peak in mind.

Acer CEO Jason Chen outlines a timeline for rising component costs and retail markups through late 2026 before a projected decline in 2027.

Acer Chairman and CEO Jason Chen provided these details during a recent market outlook discussion. He outlined a specific timeline for how component costs and retail prices will move over the next eighteen months. The forecast covers the entire PC market rather than a single product line. This guidance helps retailers and users understand the broader economic pressures affecting hardware purchases.

The pricing surge is driven by current supply constraints in key components. Memory supply for both DDR4 and DDR5 is no longer in broad shortage, but prices remain elevated. CPU supply is improving for most models, though lower-end options still face challenges. These factors combine to push average selling prices upward through the end of 2026.

Chen expects price declines to begin in the second half of 2027 as component costs drop. He noted a lag of several months for lower procurement costs to translate into retail price reductions. This delay means the market will likely see the full impact of cheaper parts only after mid-2027. Buyers looking for the lowest possible prices should wait until after the mid-2027 peak.

We looked at industry pricing trends earlier while tracking these macroeconomic shifts. Acer's forecast provides a clear benchmark for when the current price inflation cycle is expected to end. The company confirms that the worst of the supply-driven price hikes is still ahead in late 2026.