Apple is considering discontinuing the base model of its MacBook Air lineup. The company is evaluating this move as a response to rising manufacturing costs. This potential change would remove the lowest-configuration option from the market. Apple previously applied similar strategies to other Mac products like the Mac Studio and Mac Mini.
Current base model features 256GB storage and A18 Pro chip
The current base model features a 256GB storage capacity. It is powered by the A18 Pro chip, which is the same processor used in the iPhone 16 Pro. Apple has instructed suppliers to double production capacity for the MacBook Air to 10 million units. This target reflects an increase from the previously estimated 5 to 6 million units.
The base model is currently priced at 599 USD (about $599). A version with 512GB of storage costs 699 USD (about $699). Analyst Tim Culpan notes that individual configuration prices may not change. However, the effective starting price for the MacBook Air would rise by approximately 100 dollars if the base model is dropped.
Supply chain pressures and memory shortages drive potential changes
Supply chain pressures are driving these potential changes. Global memory chip shortages and high demand from AI data centers are increasing component costs. Apple requires new A18 Pro chips from TSMC, which faces capacity constraints due to AI-related orders. These factors are forcing Apple to reconsider its entry-level product strategy.
Apple has not confirmed the discontinuation of the 599 dollar model. The report indicates the company is only considering the option. Tim Culpan stated that Apple is reviewing the lowest-configuration release as part of its cost management efforts. The final decision on the MacBook Air lineup remains unconfirmed.
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