Apple raises MacBook Neo price to $699 as Mac and iPad costs rise

Apple raised prices across its Mac and iPad product lines, a shift that directly increases the cost of entry for new buyers entering the ecosystem. The changes affect the entire hardware portfolio, making the MacBook Neo the most affordable laptop option at a new starting price of $699. This adjustment signals a broader trend in hardware pricing driven by component supply constraints rather than feature upgrades.

Apple updates entry-level laptop pricing alongside broader hardware cost increases

The MacBook Neo enters the market as the entry-level laptop, replacing the previous baseline pricing structure for consumer Macs. Alongside this new model, Apple updated the pricing for the MacBook Air and the 14-inch MacBook Pro. The iPad Air and iPad Pro also see significant price hikes, reflecting the same cost pressures affecting the laptop division.

• MacBook Neo Price: $699
• MacBook Air Price: $1,299
• MacBook Pro Price: $1,999
• iPad Air Price: $749
• iPad Pro Price: $1,199

The new MacBook Neo starts at $699, an increase of $100 from its predecessor. The MacBook Air now begins at $1,299, up by $200. The 14-inch MacBook Pro moves to $1,999, representing a $300 increase. These figures establish the new baseline for Apple's core computing devices in the US market.

Higher-end and accessory products face even steeper adjustments. The iPad Pro rises to $1,199, while the iPad Air starts at $749. The HomePod mini costs $129 and the standard HomePod costs $349. The Apple TV now retails for $199, and the iMac starts at $1,499. The Mac Studio with M4 Max is listed at $2,499, and the M3 Ultra version reaches $5,299. The Vision Pro headset increases to $3,699.

Apple attributes these widespread increases to higher memory and storage costs. Tim Cook warned earlier this month that such price adjustments were becoming unavoidable. DRAM and NAND price pressures stem from AI data center demand consuming supply. We looked at Apple M4 Neural Engine Unlocked for in our earlier Apple coverage.