ASUS forecasts single-digit PC price hikes for Q3

Gamers and PC builders preparing to upgrade their systems in the coming months face a steeper financial reality. ASUS has forecasted that PC prices will rise by single-digit percentages during the third quarter of 2025. This adjustment directly impacts buyers who were hoping for stable or declining hardware costs in the near term.

Manufacturer cites rising component costs for upcoming adjustments

The manufacturer attributes these upcoming increases to persistent shortages and rising component costs. Specifically, the prices of CPUs, memory modules, and solid-state drives are driving the upward pressure. These supply chain constraints are forcing vendors to adjust their pricing strategies to maintain margins.

For consumers tracking long-term trends, the cumulative effect is becoming more pronounced. Some ASUS products have already seen price hikes nearing 30 percent compared to levels in the fourth quarter of 2024. This compounding increase reflects the sustained nature of the supply chain challenges affecting the industry.

Market research firms predict that these price increases will lead to a 10 to 15 percent drop in PC shipments year-over-year. Despite the lower volume of units sold, ASUS expects its revenue to remain flat or grow slightly. This strategy suggests the company is prioritizing per-unit profitability over market share expansion.