Motherboard sales have dropped by up to 37 percent as high RAM and SSD prices cause consumers to delay new PC builds. This market slump allows buyers to purchase flagship hardware at entry-level prices during the current Prime Day sales event. The significant discount on high-end components provides a rare opportunity for builders who have been waiting for better value.
Flagboard features available at entry-level prices during Prime Day
ASRock has reduced the price of its Z890 Taichi motherboard to 200 USD, which represents a 56 percent discount from its standard 460 USD MSRP. This board features a robust 20+1+2+1+1 VRM design intended to support heavy CPU overclocking. It also supports memory speeds up to 9600 MT/s and includes six M.2 storage slots with one PCIe Gen5 x4 connection.
Spec comparison
| Spec | ASRock Z890 Taichi | Asus ROG Strix B650E-I | MSI Z790 Gaming Plus Wi-Fi |
|---|---|---|---|
| Price | $200 | $180 | $129.99 |
| Memory Support | Up to 9600 MT/s | Up to 6400 MT/s | N/A |
| M.2 Slots | 6x (1x PCIe Gen5) | 2x | 4x (1x PCIe 5.0) |
| Connectivity | Dual Thunderbolt 4 | N/A | Wi-Fi 6E |
The Asus ROG Strix B650E-I Mini-ITX board is available for 180 USD, marking a 40 percent reduction from its 300 USD retail price. This compact board supports RAM speeds up to 6400 MT/s and includes two M.2 slots for storage. The MSI Z790 Gaming Plus Wi-Fi is also discounted to 129.99 USD, a 27 percent drop from its original price.
The discounted motherboards offer connectivity features that are typically reserved for much more expensive boards. The ASRock Z890 Taichi includes dual Thunderbolt 4 ports and dual LAN connections for 2.5Gb and 5Gb speeds. The MSI Z790 Gaming Plus Wi-Fi provides Wi-Fi 6E, Bluetooth 5.3, and four M.2 sockets with one PCIe 5.0 support.
Market analysis suggests that motherboard sellers are absorbing losses while consumers benefit from the price cuts. The article notes that it is very unlikely to see motherboards this cheap again after RAM prices stabilize. This makes the current Prime Day deals the best time to upgrade if you want to take advantage of these low prices.



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