ZOTAC raised distributor prices for its GeForce RTX 50 series graphics cards in China this month. The adjustments reflect temporary shifts in supply chain costs and market demand. Buyers in the region will see higher wholesale rates across multiple product lines.
Distributor costs rise for flagship and entry-level models due to upstream factors.
The price changes apply to ZOTAC's current lineup of desktop GPUs based on NVIDIA's architecture. The company updated its cost pricing policy for June 2026. This move follows a period of stable pricing that began earlier in the year.
The flagship RTX 5090D V2 model carries the steepest increase at 2,000 yuan. Entry-level RTX 5080 cards gained 100 yuan while other variants stay flat. The RTX 5070 series received a broad bump of roughly 100 yuan across all models.
Lower-tier options also face adjustments. All RTX 5060 Ti 8GB and RTX 5060 Series cards increased by 50 yuan. Supply chain sources link these hikes to upstream cost pressures and shifting distributor margins.
ZOTAC stated that market supply-demand conditions drove the temporary rebound in pricing. The company noted that upstream costs contributed to the adjustment. Market watchers anticipate that other graphics card manufacturers may follow suit due to ongoing fluctuations in component costs.
The price hike currently targets the Chinese market. Reports suggest the increase could spread globally if VRAM costs continue rising. NVIDIA and ZOTAC have not confirmed international adjustments yet.
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