Lenovo is raising prices on some of its PC models by as much as $147. The company plans to implement the increase across its entire product stack this year. Lenovo is implementing a second price increase across its entire PC lineup this year, with hikes attributed to rising DRAM and storage costs affecting the broader industry.
Lenovo notifies distributors of July price adjustments driven by memory and storage costs.
The adjustment affects retail pricing for consumers and distributors worldwide. Lenovo sent official price adjustment letters to channel merchants and partners. Distributors are receiving notifications ahead of the change to plan their orders before the new rates take effect.
Lenovo attributes the cost increases to rising prices for DRAM and storage components. These component costs have pushed margins down across the broader PC industry. The company is passing these expenses onto end users through higher terminal retail prices.
The price hike applies to some popular computer models rather than every single SKU. Exact model names are not specified in available reports. Lenovo has confirmed that certain units will see increases of more than 1,000 yuan per device.
New pricing takes effect in July for global markets. The company is notifying its supply chain partners now so they can adjust inventory and sales strategies accordingly.
Lenovo previously raised prices earlier this year due to similar component cost pressures. This second adjustment reflects ongoing inflation in memory and storage chip manufacturing costs that continue to impact hardware makers globally.
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