In 1993, Bill Gates starred in a Doom-themed promotional video for Windows 95. The video was shown at an internal Microsoft event called 'Judgment Day,' aimed at developers and gamers. Gates appeared in a trench coat, holding a shotgun, in a Doom-style environment.
Gates appeared in a trench coat
The video promoted Windows 95 as the best game platform, highlighting DirectX. Gates boasted that Windows 95 offered the best performance, setup, and integration for gaming. The video ended with the tagline 'Who do you want to execute today?'
Gabe Newell led the team that ported Doom to Windows 95. This effort resulted in Doom95, released in 1996. The port helped establish Windows 95 as a serious gaming platform.
The video resurfaced recently, drawing attention to Microsoft's early gaming ambitions. It shows the company's push to attract developers and gamers to its platform. The clip is a piece of tech history, blending pop culture with product promotion.
Microsoft's focus on gaming with Windows 95 laid groundwork for future successes. The company later became a major player in PC gaming. This early marketing effort is a reminder of how far the industry has come.
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