Samsung AX Transformation Integrates AI Across All Business Operations

Samsung is shifting its entire corporate structure to prioritize artificial intelligence across all business operations. The company plans to integrate generative AI tools into daily workflows and organizational culture by the end of 2026. The initiative seeks to strengthen competitive positioning amid shifting industry dynamics.

Mandatory executive boot camp and unified task forces launch in June to overhaul corporate DNA by 2026

The initiative, called AX Transformation, requires every executive and leadership member to complete mandatory AI training starting this June. Samsung will roll out external generative AI services like Gemini, ChatGPT, and Claude across all affiliated companies during the same month. Each subsidiary must establish dedicated task forces to manage data, models, and talent development.

Chairman Lee Jae-yong emphasized that the company needs a fundamental overhaul of its work methods and organizational DNA. An executive who completed the training noted that systematic AI adoption could make tasks easier or significantly increase productivity. The company treats this shift as essential for leading the next era of technology.

Samsung plans to complete full employee training by 2026. The AX task forces will handle strategy, data management, and model deployment within each affiliate. The new system supersedes prior informal initiatives by implementing a unified, company-wide mandate for AI adoption.

Lee stated that adapting to new work styles is necessary for the company to thrive in the current environment. Executives who finished the boot camp reported that structured AI integration could streamline operations or unlock new efficiency gains. The training program targets all leadership levels starting this month.

The rollout includes formalizing access to third-party generative tools across every subsidiary by June. Each affiliate must set up internal teams to oversee data, models, and talent development. The strategy enforces consistent AI integration instead of allowing departmental discretion in implementation.