Best Buy has raised prices on several GeForce RTX 50 graphics cards, and the adjustment hits buyers hard. The new cost for the ASUS ROG Astral RTX 5080 OC now exceeds the official launch price of the flagship RTX 5090. This shift forces gamers to pay more for a mid-tier card than for the top-tier model. We track these pricing shifts closely because they directly impact build costs for high-end PCs.
ASUS ROG Astral model costs more than flagship 5090
The price hike for the ASUS ROG Astral RTX 5080 OC adds $200 to its previous cost. The card now lists for $2,099.99 USD (around $2,100) at the retailer. This specific model from ASUS sits above the NVIDIA GeForce RTX 5090 MSRP of $1,999. Buyers looking for the 5080 tier must now spend $100 more than the standard 5090 launch price.
Other high-end cards also show elevated pricing in the current Best Buy listings. The ASUS ROG Astral RTX 5090 has reached $4,829.99 USD (around $4,830). The MSI RTX 5090 Suprim Liquid SOC is listed at $4,599.99 USD (around $4,600). These figures confirm that premium custom coolers carry significant markups over the base MSRP.
Not every RTX 5080 variant has seen a price increase. Best Buy currently lists the PNY RTX 5080 ARGB OC at $1,399.99 USD (around $1,400). This price point remains well below the new $2,099.99 cost for the ASUS model. The disparity shows that retailers are applying selective pricing strategies across different manufacturers.
We have been tracking GeForce RTX 50 Series closely and noted performance issues in other areas. Our earlier coverage on NVIDIA GeForce RTX 50 Series Crashes in Battlefield 6 highlights stability concerns. Price hikes and software bugs create a complex buying environment for enthusiasts. Buyers should weigh these hardware costs against known software stability reports.
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