Samsung is raising prices on its upcoming flagship smartphones by €100 to €200, starting June 2025. The increase hits models like the Galaxy S26 series, S25 FE, S25 Edge, Z Fold8, and Z Flip8. Higher DRAM and flash memory costs are driving the change.
Price hike hits flagship models first in Greece
The price hike applies first in Europe, specifically Greece, according to a report from TechManiacs. Samsung's smartphone division pays elevated memory prices even though its semiconductor arm operates independently. This internal cost pressure is now passed to consumers.
Affected devices include the Galaxy S26, S26+, and S26 Ultra, plus the S25 FE and S25 Edge foldable. The Galaxy Z Fold8 and Z Flip8 are also included. All are premium models that typically carry high price tags already.
Apple iPhone 18 Pro may gain advantage
The increase ranges from €100 to €200, depending on the model. TechManiacs reports that other regions may see similar hikes, but that is not confirmed. Samsung has not officially commented on the move.
Apple's iPhone 18 Pro may gain a competitive edge if it holds prices steady. Samsung's price rise could shift buyer preference, especially in Europe. The memory cost advantage for Apple comes from its own supply chain control.
Samsung's decision reflects broader memory market trends. DRAM and NAND flash prices have climbed in recent quarters. The company's smartphone unit must absorb these costs or pass them along.
Discussion
0 comments
Log in to join the thread with a thoughtful take, question, or correction.