NVIDIA RTX 60 Rubin Delayed to 2028 Amid Memory Shortages

NVIDIA's next-generation RTX 60 graphics cards are now expected to arrive in 2028, pushing back the release timeline for the high-end gaming market. This delay matters because it extends the wait for enthusiasts planning to upgrade their systems for the latest generation of hardware. Buyers looking for immediate performance gains will need to adjust their upgrade cycles accordingly.

Insider Kopite7kimi cites memory shortages and rising component costs for the postponement

The upcoming GPU series, internally codenamed Rubin and identified as GR20x, represents NVIDIA's next architectural step after the current generation. Industry insiders report that the company is deliberately slowing its release schedule to ensure better supply chain stability. This approach aims to prevent the severe shortages that plagued previous product launches.

According to rumors from insider Kopite7kimi, the primary drivers for this postponement are global memory shortages and rising component costs. NVIDIA intends to avoid the 'paper launch' phenomenon where high demand outpaces physical inventory. The company is prioritizing a smoother rollout over speed, which means fewer units available at initial release.

Market analysis suggests that memory pricing may begin to stabilize by 2027, allowing for normalized production conditions by 2028. One original equipment manufacturer stated that pricing pressures will plateau in the near term before normalizing. We have been tracking RTX 60 closely — see our earlier coverage on Nvidia Vera Rubin Memory Costs Hit.

Kopite7kimi shared his perspective on the delay, stating: "I hope Jensen can see everyone's passion and launch new products for gaming as soon as possible. Unfortunately, GR20x is a product from 2028. That means they have postponed again. I will try to minimize updates until there is definite news." This confirms that the timeline is currently a rumor based on insider tracking rather than an official NVIDIA statement.