Apple Vision Pro Price Stays at $3,499 as VR Team Cuts 60 Jobs

Apple Vision Pro price remains $3,499 as the company cuts 60 VR jobs and shifts focus to AI wearables and software updates.

Apple Apple Vision Pro
Apple Apple Vision Pro

Apple is refining its spatial computing strategy by prioritizing iterative software updates and AI wearables over immediate hardware expansion. This shift means the current Apple Vision Pro remains the company's primary focus for the foreseeable future. Buyers looking for a new headset should expect the existing model to stay on shelves without a successor in the near term.

Apple reduces VR staff by 60 while keeping Vision Pro at $3,499

The Apple Vision Pro continues to run on the M5 chip, which powers the device's core processing tasks. Apple plans to release visionOS 27 to enhance the user experience on this hardware. The headset maintains its position as the flagship device for the company's spatial computing efforts.

  • Chip: M5
  • Price: $3499
  • OS Version: visionOS 27

Apple has laid off at least 60 employees from its VR and Vision teams, according to reports. This reduction affects development staff and related roles within the department. The company is also lowering the priority of its next-generation closed headset project.

Resources from the VR team are being redirected toward the development of AI wearable devices. Steve Sinclair, Apple's product marketing general manager, stated that the spatial computing industry is still in its early stages. He emphasized that Apple is investing significant effort to continuously summarize experience and iterate and optimize.

The Apple Vision Pro is priced at 3499 USD (around $3,499) in the United States. This price point has remained unchanged since the device's initial launch. We touched on Apple Upgrades M2 Max MacBook Pro in our earlier Apple coverage while tracking these corporate shifts.

Apple is maintaining the current Vision Pro hardware and pricing while restructuring its development team. The company is focusing on software iteration and AI wearables rather than releasing a new headset soon.

Discussion

0 comments

Log in to join the thread with a thoughtful take, question, or correction.

Add to the discussion