Buyers planning to upgrade their gaming rigs in China are facing a sharp increase in graphics card costs this month. Channel prices for major NVIDIA and AMD models have jumped by an estimated 20 percent compared to July levels. This shift means consumers will need to adjust their budgets significantly before making hardware purchases.
Channel costs for flagship and mid-range graphics cards rise significantly
ASUS and Gigabyte are the primary vendors driving these adjustments across the GeForce RTX 50 Series and Radeon RX lineup. The price hikes affect flagship cards like the RTX 5090D V2 as well as older inventory such as the RTX 3060. AMD’s Radeon RX 9070 XT and RX 9060 XT models also saw their channel costs rise during this period.
- ASUS RTX 5090D V2 Price Increase: 4,500 RMB (~$666)
- ASUS RTX 5080/5070 Ti Price Increase: 1,500-1,700 RMB (~$222-$252)
- Gigabyte RTX 5090D V2 Price Increase: 4,000 RMB (~$592)
- ASUS RTX 3060 Price Increase: 950 RMB (~$141)
- ASUS Radeon RX 9070 XT Price Increase: 1,150 RMB (~$170)
The most dramatic increases target the high-end RTX 5090D V2, with ASUS raising its channel price by 4,500 RMB (around $666). Gigabyte’s version of the same card saw a slightly lower increase of 4,000 RMB (around $592). Mid-range options like the RTX 5080 and RTX 5070 Ti rose by 1,500 to 1,700 RMB (around $251), or roughly $222 to $252.
These figures represent factory and distributor-level channel pricing rather than final retail street prices. Actual store costs will depend on existing inventory levels and individual retailer margins. The reported changes suggest a broad market adjustment affecting both new flagship releases and legacy GPU models.



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