I-O Data Device Raises Prices for 98 HDD and NAS Models Starting July 1

I-O Data Device is raising prices for 98 storage products across its lineup. The adjustment affects hard disk drives and network-attached storage systems sold in Japan. These new rates take effect on July 1, 2026. The company cites rising semiconductor, raw material, and logistics costs as the primary drivers for the increase.

Price hikes range from 5.7 percent to 63.3 percent across storage lineup

The price revision covers a broad range of storage solutions. It includes the AVHD series, which is designed specifically for video recording applications. The update also impacts standard personal computer hard drives and various NAS configurations. This widespread adjustment ensures that all affected models reflect the current cost environment.

• AVHD Series Price Increase: 14.0% to 18.3%
• PC HDD Price Increase: 5.7% to 11.1%
• Personal/Home NAS Price Increase: 14.4% to 52.9%
• NAS Options Price Increase: Up to 63.3%
• Effective Date: July 1

Price hikes vary significantly depending on the product category. AVHD recording hard drives will see an increase between 14.0 percent and 18.3 percent. Standard PC hard drives are facing a smaller rise of 5.7 percent to 11.1 percent. The steepest increases target personal and home NAS devices, which will jump by 14.4 percent to 52.9 percent.

Some NAS options face even higher adjustments. Specific NAS accessories and configurations can see price increases of up to 63.3 percent. These figures represent the maximum impact on the most specialized storage options. The company has confirmed that these changes apply to the 98 models identified in the announcement.

This update continues a broader trend of rising storage prices in the hardware market. I-O Data Device is aligning its retail rates with increased production and distribution expenses. Buyers in Japan should expect higher costs for these storage solutions starting next month.