Meta is rolling out its Business Agent globally on WhatsApp, Instagram, and Messenger. The AI tool helps businesses handle customer questions, manage leads, book appointments, and recommend products. It was previously tested as 'Business AI' in India, Mexico, and Brazil since October 2024.
AI assistant helps businesses manage customer interactions
The Meta Business Agent acts as a virtual assistant that can respond to customers automatically. It also provides a morning briefing to catch up on missed chats and offers insights on conversations. Meta describes it as a partner that doubles as a customer service agent.
Alongside the agent, Meta introduced the Meta Business Agent Platform. This platform lets businesses build custom virtual helpers tailored to their needs. It integrates with Shopify, Zendesk, and Shopee for seamless e-commerce and customer support workflows.
Platform enables custom virtual helper development
The global launch follows months of testing in select markets. Feedback from initial tests helped improve the agent's features before the global rollout. Meta has not disclosed pricing or specific subscription plans for the service.
Businesses can now access the agent across Meta's messaging apps. The tool is designed to work with existing business accounts on WhatsApp, Instagram, and Messenger. The service works without any extra hardware or software setup.
The Meta Business Agent Platform opens up customization options for developers. Using the Meta Business Agent Platform, companies can build custom bots for tasks such as order tracking and inventory management. This extends the tool's usefulness beyond simple customer support.
The launch reflects Meta's strategy to generate revenue from its messaging platforms using AI business tools. Meta is investing in AI features that directly help small and medium businesses.
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