April 2026 GPU shipments in mainland China dropped 41 percent year-over-year and 10 percent month-over-month during the period.

GPU shipments in mainland China dropped 41 percent year-over-year and 10 percent month-over-month during April 2026. Motherboard shipments fell approximately 9 percent month-over-month and 44 percent year-over-year over the same period.

Rising memory costs suppress PC building demand

Rising memory and storage costs are suppressing consumer PC building demand across the region. GPU channel prices are falling, with some models experiencing price inversion where wholesale cost exceeds retail price.

Colorful leads the GPU market share in mainland China. ASUS and Gigabyte follow as the next largest players. Galax surpasses MSI to take fourth place in the rankings.

The hardware market faces pressure from component supply constraints that impact both graphics cards and motherboards. Consumer demand for PC building remains weak due to elevated storage prices.