Sony PS5 Price Hike Spurs 30% Sales Drop in April

Sony raised U.S. PS5 prices by $100 and PS5 Pro by $150 due to memory shortages, resulting in a sharp 30% year-over-year sales decline in April 2026.

Sony PS5 Price Hike Spurs 30% Sales Drop in April

Sony raised the U.S. price of its PlayStation 5 console by $100 USD (about $100) and increased the cost of the PS5 Pro model by $150 due to global memory shortages.

Memory shortages drive Sony price adjustments across PlayStation models.

The price adjustment coincided with a sharp decline in hardware sales for Sony's platform in April 2026.

Sony raised PS5 price by $100 USD in U.S. market due to global memory shortages.

PS5 console sales fell 30% year over year during that month following the price hike.

Nintendo maintained dominance in the U.S. market as its Switch 2 reached its highest monthly dollar share since July 2025.

Mat Piscatella of Circana noted that Nintendo's monthly dollar share of video game hardware spending finished April 2026 at its highest point since July 2025.

Overall hardware spending rose 34% in April compared to the same period in 2025, driven largely by Nintendo's performance.

Nintendo's top-selling game during this timeframe was Tomodachi Life: Living the Dream.

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