Insta360 CEO Liu Jingkang has confirmed pricing for the upcoming Luna Ultra camera. The dual-camera body will cost 5299 RMB (about $779) in China, while a bundle is priced at 6499 RMB (about $956). However, the CEO noted that the Chinese MSRP will be lower than the international conversion.
CEO confirms pricing for dual-camera body and bundle
The Luna Ultra features a dual-camera system with a 1-inch main sensor and a 3x optical telephoto lens. It includes a detachable OLED touchscreen that doubles as a remote control. The camera supports 32-bit float audio and 8K video recording.
International buyers face higher prices. In the US, the dual-camera body is 780 USD (about $780) and the bundle is 960 USD (about $960). In the EU, the bundle could reach 1050 EUR (about $1,226). Liu Jingkang stated, "Even if I had the guts, I wouldn't dare sell it at this price domestically," suggesting the Chinese price will be significantly lower.
The pricing announcement positions the Luna Ultra as a premium competitor in the action camera market. The dual-camera system and detachable display set it apart from rivals like the Osmo Pocket 4. Insta360 has not confirmed an official launch date or detailed availability for regions outside China.
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