Best Buy Leak Suggests GTA 6 Pre-Orders Open May 18, 2025

Rockstar Games is preparing for the launch of Grand Theft Auto 6, with new details emerging from a Best Buy affiliate email leak. The communication suggests that pre-orders for the highly anticipated title will open on May 18, 2025. This date falls within a specific four-day affiliate campaign window that runs through May 21. The email outlines a 5% commission structure for physical copies sold during this period.

Content creators verify receipt of the leaked emails

Content creators Frogboyx1Gaming and TGG have verified that they received these affiliate emails. Their confirmation adds credibility to the leak, although Rockstar Games has not officially confirmed the pre-order date. The leak points to a coordinated marketing push leading up to the game's release. Industry observers are now scrutinizing the timeline for any official announcements.

The leak does not list a Manufacturer's Suggested Retail Price. Estimates for the MSRP currently range from $70 to $100, but these figures are unconfirmed. The Best Buy communication focuses solely on the affiliate commission structure. Players should expect the final price to be determined by Rockstar or Take-Two Interactive closer to the launch.

Take-Two Interactive CEO Strauss Zelnick has hinted at increased marketing efforts for the franchise. This strategic move aligns with the aggressive affiliate campaign timing. Additionally, the PlayStation Store is encouraging PS4 users to upgrade to PS5 in preparation for a November 19 release window. This suggests a strong push for next-generation hardware adoption alongside the game launch.

Take-Two Interactive is scheduled to hold its next earnings call on May 21. This date coincides with the end of the affiliate campaign window. The timing suggests that a major trailer or official announcement could arrive during this corporate update. The company has not yet confirmed the exact launch window or pricing details for the public.