Microsoft Edge Still Mimics Google Search in Address Bar After 1.5 Years

Microsoft Edge continues to display a Bing search page mimicking Google when users type 'Google' in the address bar, a practice ongoing for 1.5 years. Chrome chief criticizes the tactic.

Microsoft Edge Still Mimics Google Search in Address Bar After 1.5 Years

Microsoft Edge continues to display a Bing search page that mimics Google's homepage when users type 'Google' into the address bar, a practice that has persisted for about 1.5 years.

Bing page mimics Google for non-logged-in users.

The imitation page appears primarily for users who are not logged into their Microsoft accounts. Latest reproduced the behavior in Edge's InPrivate mode, confirming the search page's layout closely resembles Google's homepage.

Microsoft Edge address bar showing Bing search mimicking Google homepage
Edge displays a Bing search page that closely resembles Google's homepage.

Microsoft is currently running a $2 million promotion that includes $1 million in cash rewards to encourage the use of Bing and Edge.

Google Chrome chief Parisa Tabriz criticized the tactic, calling it a strategy to induce user confusion and limit choice. Microsoft has not commented on the criticism.

Google Chrome chief Parisa Tabriz criticizing Microsoft Edge tactic
Parisa Tabriz called the practice a strategy to confuse users.

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