Rebrand Registry Tracks Microsoft’s 158 Product Name Changes

Microsoft renames its software products with such frequency that a dedicated tracking site has become necessary for anyone following the ecosystem. The Rebrand Registry launched on August 18, 2026, to document these naming shifts and help users understand the history behind the labels they see. This tool matters because it reveals a pattern of constant change that affects how we identify and remember software over time.

New tool catalogs 72 software names and predicts future shifts

The site was created by Microsoft MVP Loryan Strant to catalog the company's product naming history. It currently documents 72 distinct Microsoft products and contains 158 rebrand logs for items that are still active. Strant previously built a similar tool called 'Let Me Correct That For You' to track naming inconsistencies like CamelCase usage, showing a long-standing interest in this specific area of software documentation.

The registry highlights 2023 as the record year for rebrands, with 18 products renamed during that period. The site features a Rebrand Risk Index that predicts future rebrands based on a product's name age and historical patterns. This data provides a concrete look at how often Microsoft alters its software identity rather than just relying on vague impressions of change.

Strant told The Register that he sees the site as a useful resource, but also hopes it makes visitors 'chuckle.' The tool serves as both a reference for technical historians and a lighthearted observation of corporate naming habits. It stands as a unique archive of Microsoft's evolving product lineup without adding speculative commentary on why these changes occur.