MSI Raises GPU Prices by Up to $300 as DRAM Costs Surge

MSI has raised prices across its entire graphics card lineup, a move that directly increases costs for gamers building or upgrading PCs. This adjustment follows similar hikes from competitors ASUS and Gigabyte, signaling a broader market shift driven by rising component expenses. Buyers looking at the RTX 50 series or older RTX 30 models should expect to pay more at checkout than previously projected.

MSI adjusts pricing for RTX 50 series and older stock due to rising component expenses

The price increases affect both new releases and existing inventory. MSI has adjusted pricing for its latest RTX 50 series cards, which include the high-end RTX 5080 and RTX 5070 Ti. The company has also updated prices for mainstream options like the RTX 5060 Ti and RTX 5060. Additionally, entry-level RTX 5050 cards have seen a price bump. Older RTX 30 series stock remains in the mix as manufacturers clear remaining inventory.

• MSI RTX 5080 Price Increase: Up to 2100 RMB (~$300)
• MSI RTX 5070 Ti Price Increase: Up to 1350 RMB (~$200)
• MSI RTX 5060 Ti 8GB Price Increase: 90-100 USD
• MSI RTX 5060 Price Increase: 90-100 USD
• MSI RTX 5050 Price Increase: Up to 80 USD

The financial impact varies significantly by product tier. MSI RTX 5080 prices have increased by up to 2100 RMB (around $310), which is approximately $300. The RTX 5070 Ti has seen a maximum increase of 1350 RMB (around $200), or about $200. Mid-range cards, including the RTX 5060 Ti and RTX 5060, have risen by $90 to $100 per unit. Even the entry-level RTX 5050 has gone up by as much as $80.

These hikes are part of a wider industry trend where some popular models have seen increases between 20% and 40%. The primary driver for these costs is a shortage of DRAM and rising upstream component prices. Market analysts warn that DRAM contract prices could rise by 50% in the third quarter of 2026 and by 40% in the fourth quarter. This prediction suggests that GPU prices may continue to climb in the near future.

MSI's decision to raise prices impacts all segments of the graphics card market, from high-end gaming rigs to budget builds. The company is passing on higher component costs to consumers, a trend shared by other major manufacturers. Shoppers should anticipate higher prices for both current-generation and legacy graphics cards as the market adjusts to supply constraints.