Meta is rolling out a new verification tool for Facebook personal accounts to combat the growing problem of AI-generated bots and fake profiles. This update matters because it introduces a free, automated way to confirm that a user is a real human, which helps protect Marketplace transactions and dating interactions from scams. The feature aims to restore trust in social interactions by clearly distinguishing verified humans from automated accounts.
Free identity check for personal accounts aims to secure Marketplace and Dating
The new service, called Facebook Verified, uses a video selfie to verify identity. Users record a short clip that the system compares against their existing profile photos to ensure they match. This method replaces manual review processes with an automated check designed to block bot accounts from creating fake identities.
Eligibility for the badge is strict and limited to personal accounts only. Users must be 18 years or older and have an account in good standing with no history of fraud or scams. Pages and ProMode accounts cannot use this feature, ensuring the badge remains a tool for individual human verification rather than brand identity.
The verified badge will appear on profiles, in groups, on Marketplace, and within the Dating section to signal authenticity. Meta is launching the feature in phases, starting in select regions before expanding globally over the coming months. The exact timeline for the global rollout remains unspecified, but the company intends to make the tool available worldwide.
Discussion
0 comments
Log in to join the thread with a thoughtful take, question, or correction.